Utah Person started with a question. Actually, a lot of them. The Utah Office of Tourism in partnership with Love Communications, launched a bold new campaign identity built around a deceptively simple premise: describe our audience, then land it with "You might be a Utah Person." We handled editing and post-production across the entire campaign, shaping each spot into the warm, rhythmic format that makes the series so shareable. It doesn't just sell a Utah vacation. It makes people feel seen.