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Utah Office of Tourism

The Days

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Utah Office of Tourism

The Days

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Utah Office of Tourism

The Days
Content
Post Production
Film Production
Photography
Strategy

Utah Office of Tourism - The Days

You can ski in the morning and paddleboard by afternoon in southern Utah. Come give it a try, we did. Partnering with the Utah Office of Tourism, we followed the Day family on a spring weekend getaway through southern Utah, capturing skiing, biking, paddleboarding, hiking, and canyoneering, all within an hour of each other. The Days wasn't just a campaign. It was a real family road trip, documented in real time, showing exactly what three days in southern Utah looks like when you stop planning and just go.

Impact.

1.3B
Tax revenue per year.
12M
Visitors to Utah parks.
28M
Passengers travel through SLC International Airport.
1.5%
Annual growth.