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Utah Office of Tourism

The Days

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Utah Office of Tourism

The Days

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Utah Office of Tourism

The Days
Content
Post Production
Film Production
Photography
Strategy

Utah Office of Tourism - The Days

You can ski in the morning and paddleboard by afternoon in southern Utah. Come give it a try, we did. Partnering with the Utah Office of Tourism, we followed the Day family on a spring weekend getaway through southern Utah, capturing skiing, biking, paddleboarding, hiking, and canyoneering, all within an hour of each other. The Days wasn't just a campaign. It was a real family road trip, documented in real time, showing exactly what three days in southern Utah looks like when you stop planning and just go.

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Impact.

1.3B
Tax revenue per year.
12M
Visitors to Utah parks.
28M
Passengers travel through SLC International Airport.
1.5%
Annual growth.